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Our Story

Lusso Store story is unique in its own way. It started a while ago.

To better understand Lusso Store story we need to introduce you to Lusso Babies brand. Lusso Babies was founded by two soulmates and loving hearts who met each other back in 2017 – Martin and Eleni. The creativity and organisational mind of Eleni and the business affinity of Martin made them think. They searched far and wide and everywhere in between and couldn’t find any options that were functional, modern, British owned and at an affordable price. Often baby bags out there were too small, they lack different compartments and they all looked like “changing bags” meaning that you as a mom can’t fit everything you need for your baby, things were difficult to find and many of the styles options were not ideal if dad wants to take the baby out. Most baby bags brands come from China which leads to inefficient customer service communication and very long delivery times.

They wanted to implement all benefits of having a local, British brand, along with a top-quality and practical changing bag that combines the pro’s of all other bags and reach to as many parents as possible with its low cost.

That’s how Lusso Babies brand was born!

But they didn’t stop there…

They wanted to build a better future for them and their future kids and at the same time bring joy, happiness and value in the life of the men and women that are already parents.

They figured curating a platform for parents where they can easily and securely buy all baby necessities and accessories at affordable prices is the way to go.

They have used the knowledge gained from building Lusso Babies brand to create that platform which is now called Lusso Store.


Why Choose Us
Quality has always been at the core of us, as we want our products to last whilst being used every day. To ensure the highest quality, we like to be in charge of the entire development and production process – from the first sketch to the final changing bag.
As a brand based in the UK we pride ourselves with a very high standards of customer support. Directly managed by Martin and Eleni you rest assure your query will be solved in no time!
Every Lusso Store product comes with a unique, extended manufacturer’s guarantee for a 60 days!